PROHED wins performance marketing mandate for McGraw Hill

McGraw Hill, an educational content and digital learning solutions company, has partnered with PROHED, a Gurugram-based digital marketing agency, to spearhead its performance marketing initiatives in India.

This collaboration with PROHED marks a strategic move to strengthen McGraw-Hill’s digital presence and drive deeper engagement with learners across India.

“At McGraw Hill, our mission is to empower every learner to reach their full potential,” said Pranay Neema, associate director at McGraw Hill India. “This partnership enables us to expand the reach of our trusted, high-quality content—created in collaboration with world-class authors—and deliver flexible, data-driven digital learning solutions that align with the diverse and evolving needs of students and educators across India”

PROHED brings deep experience in the education sector, having worked with institutions such as Pearson, TimesPro, and the Indian Institute of Commerce Lakshya.

Pulkit Dubey, co-founder of PROHED, shared his thoughts on the collaboration: “McGraw Hill has been my go-to publisher since my school days, especially for PCM books. A decade later, I found myself reading crucial conversations - another gem from the same house. It’s a testament to how a brand can stay with readers through different stages of life. Their innovative approach of turning books into engaging courseware is truly inspiring and has the potential to shape the next wave of evolution in the publishing industry. I’m thrilled to join hands with a brand I’ve admired for years and contribute to making a meaningful impact.”