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Line II stretches across an area of 10.46 km, covering nine stations including Kashmiri Gate, as well as the Central Secretariat.
Big Street, the out of home (OOH) arm of Reliance Broadcast Network, has retained the mandate for the prestigious line II of the Delhi Metro Rail Corporation (DMRC).
The line stretches across an area of 10.46 km, and covers nine stations - Vishwa Vidyalaya, Vidhan Sabha, Civil Lines, Kashmiri Gate, Chandni Chowk, Chawri Bazaar, New Delhi, Rajiv Chowk, Patel Chowk and Central Secretariat.
Through this line, advertisers will target Delhiites belonging to Sec A, B and C. This will include brands across sectors like BFSI, FMCG, automobile, and fashion to mention a few.
With the retention of Line II, Line II extension (10 stations between Udyog Bhavan and Saket), Line III (21 stations between Barakhamba and Dwarka), as well as the Delhi Metro Airport Express Line, Big Street will have access to 44 metro stations.
It is to be noted that in the last quarter, Big Street posted a growth of 13 per cent.