Shoppers posed for pictures with the Smurf cartoon characters and were also given Smurf goodies including miniature Smurfs and masks distributed to kids. The kids and their parents also danced with the characters on the 'Smurfs song' at the malls.
In a bid to make an announcement about the animated movie The Smurfs, English movie channel Sony Pix organised a fun-filled activation at two malls in Delhi and Mumbai, engaging children, its target audience, as well as their parents.
Commenting on the idea of the activation, Himmat Butalia, marketing head, Sony Pix, says, "In today's day and age, consumers are constantly bombarded with advertisements and messages through all possible media, due to which most of the communication fails to really influence the minds of consumers. This is where a good idea makes a huge difference. It not only has the power to get your brand's message across but also establishes a successful two-way communication."
The mall activation was carried out at Infinity 2 mall in Mumbai and Ambience Mall in Delhi over the weekend. The channel plans to do similar activations across the country.