The OOH agency holds the advertising rights for 15 years. On the anvil are 147 digital advertising units, 300+ static units along with the opportunity to name the stations.
These include 147 digital units and 300+ static units. Times OOH is the only agency holding the advertising rights for the Mumbai Metro One for 15 years. afaqs! reported the story on December 17, 2013.
The solutions include advertisements inside stations, customer engagement opportunities such as product promotion, mobile charging points and others.
The agency claims to be the first one to offer such an advertising platform to the brands in the city.
The group recently arranged for a recce of clients at one of the model stations (Versova) to give a realistic view of its offerings.
Sunder Hemrajani, MD, Times OOH, says, "Innovative advertising and sponsorship options have the potential to create a huge impact for any brand. It is a golden opportunity for brands to take advantage of this novel advertising and sponsorship format. Imagine the wide audience base that this opportunity will present as the Mumbai Metro is slated to connect East with West."
Arghya Chakravarty, CEO, Times OOH, says, "At Mumbai Metro, we have not only utilised digital technology to the best possible extent but have brought to life OOH advertising's inherent benefits of freshness, freedom and scale through innovative display and engagement options."
Reliance-owned Mumbai Metro One will launch its first phase of 11.4 km line from Versova-Andheri to Ghatkopar in 2014, including 12 stations. The first phase has completed the RDSO oscillation and emergency braking distance (EBD) trials.
Mumbai Metro is an important project under the Public Private Partnership offering a comfortable, reliable and efficient transportation mode. It is the first metro rail in the city.