Aishwarya Ramesh
OOH

Dinosaur eggs at the Chhatrapati Shivaji Maharaj International Airport?

Travellers at the Chhatrapati Shivaji Maharaj International Airport, Mumbai recently celebrated Passenger’s Day...

Travellers at the Chhatrapati Shivaji Maharaj International Airport (CSMIA) were surprised to see Dinosaur eggs on the luggage conveyer belt, an entrance to Platform 9 ¾, and life sized minions wandering around. Sony Pictures Networks India English Cluster (comprising of Sony PIX, AXN and Sony BBC Earth) partnered with Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai to celebrate Passengers Day. The brand set up a series of activations at the airport from May 3-5.

There were flash mobs, personalised 3D photo booths and fans in full-costume cosplay present as well.

Tushar Shah, Business Head, Sony Pictures Network English Cluster said “Our partnership with Mumbai International Airport is an initiative in consumer engagement that helps us target the right audience for the English Entertainment category. The association showcases our content strength to the consumer, and will also help them make the right choice while subscribing to channels in the current regime.”