The Indian advertising industry has undergone massive transformation post involvement of disruptive technologies. Advertising on digital media is a major concern for Indian companies due to which the budget allocation for ads has increased gradually.
With artificial intelligence, cloud software, and virtual reality invading into the ad space, brands are continuously developing engaging ad content.
The changing advertising trends and evolving technologies have made marketers allocate more budget to the cause. Moreover, data on the increased viewership of Indian ads on mobile devices has made the allocation reasons more obvious.
As the internet user bases expand, brands are getting encouraged to create new ways to keep their customers engaged and involved. It has a more profound impact on the respective sales and revenue; hence spending on ads is a significant and necessary step these days.
The month of August witnessed major political, social and legal reformations in India with topics around article 370, the demise of top leaders and more.
Indian advertisements which got maximum views mostly belong to smartphone companies as the previous months. Brands like Cadbury, Zomato and Fevicol surprised the analysts by making their ways into this list. Festivals like the Raksha Bandhan and Janmasthami can be the likely reasons for these trends in Indian ad space.
Only advertisements launched on YouTube in August 2019 are considered.
The list does not include ads (about the video content) by other content provider platforms like Netflix India, Amazon Prime Video and Hotstar.
The overall audience sentiment that is mentioned below each advertisement is based on the number of views, likes, dislikes, watch time, and comments.
All ads are as per the tracking done through Vidooly's advertisement search engine.
All the stats here are updated on September 1, 2019.
1. Kia Seltos | #BadassByDesign | Book Now!
The Meerkat and Tiger Shroff face-off are back with the SUV by KIA motors. With 91.48Million views, the ad with an adventure twist tops the list of most-watched Indian advertisements. The cars of the automobile company usually draw “badass” design inspiration from animals like Meerkat. This ad shows the meerkat fighting with the Bollywood star to launch the car which ends up with Tiger stealing the show. It is a much-loved ad because it involves drama, adventure and a celebrity which are the common factors to impress the Indian audience.
2. Fevicol Sofa - New Fevicol Ad
The classic ad celebrates 60 years of the brand. It shows an old sofa designed in 1959 that passes through festivals, marriages, transfers and more. The core message of the ad is that the piece of furniture sustains all kind of extremes over the generations yet stays strong. Fevicol is a brand that has stayed with most of us since all these years and with the ad, it gives out the message of “building strong bonds”.
3. Tata Sky Hindi Smart Packs in â‚¹249 | #NoCompromise
The tata sky advertisement casts Bollywood actor Gajraj Rao as a shopkeeper dealing in cable connections. The ad promotes the specific INR 249 pack of tata sky that includes most of the Hindi channels.
Here the actor is seen discussing on keeping relationships and business agendas separately with his customer. This ad is impressive as it depicts the message of providing more channels with an uninterrupted display.
4. Cadbury Dairy Milk - Friendship day film
The Dairy milk chocolate ad has a great message for all the people who troll on social media. Trolling is a huge bully online; many issues and crimes have been reported. The ad shows a college girl being trolled just before her performance in a fest. She is supported by her friends with a purple heart emoticon that symbolizes the brands color and stands against online trolling. This ad acts as a great initiative towards condemning and stopping trollers by adding support to the people.
5. All new Vivo S1 with 32MP Selfie Camera | #ItsMyStyle | HDFC and Jio Offer
The iconic Vivo S1 smartphone is promoted by the Bollywood sensation and most popular star kid of the industry Sara Ali khan. The actor and model in the ad are seen casually meeting while showing off the design of the phone. It has an enticing Diamond black and stylish skyline blue varieties available for purchase. The mobile phone ad by Vivo India has got over 54Million views and the brand is already going viral with it. This ad was specially designed to attract HDFC and Jio customers with their 7.5% cashback deals and benefits worth INR10,000 for the users.
6. Zomato No Cooking August
It is very informative and engaging that which will leave the viewers involved. Zomato comes with this ad where a couple is seen discussing booking the monthly cooking gas. The man informs her about 50% discount offer going on in the whole month of August which they must utilize. Hence the ad promotes the idea of no cooking in the month and ordering from restaurants via Zomato app. It has received 52Million views and is one of the viral ads of the company.
7. All new vivo S1 with 32MP Selfie Camera | #ItsMyStyle
This advertisement is the same one by Vivo India that is at 5th position on this list with Sara Ali Khan as the star in it. The ad promotes just the mobile phone features which are stylish and in trend. It has got over 46 Million views and is one of the most played ad on social media.
8. realme 5 Pro | Quad Camera Speedster
Realme India promotes its latest smartphone, which has all the advanced features and is tagged to be the evolution of speed. This ad is a motion video displaying the portrait AI-supported Quad camera, snapdragon processor and efficient battery. The ad showcases the design and colors of the phone, which can be ordered through Flipkart and the Realme website. With over 44Million views, this ad has all the information required by the customers.
9. Redmi K20 Pro | Bow down to the True Master - Xiaomi India
10. Cadbury Celebrations - #RakshaBandhan Film | Hindi (40 secs)
This beautifully scripted ad portrays the perfect bond between a brother and sister. The ad shows a little brother in a hurry to go for his cricket practice on Rakshabandhan. His elder sister is seen dozing in the morning hours waiting to tie him the Rakhi. She gets him a funny musical band which might embarrass him, but he keeps it. In return, he gifts her a celebration pack that he bought from his savings that he continued to buy a new cricket bat. The ad is a heart-warming 40 seconds video which has got over 37Million views and gives out a right message on the festival occasion.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)