One of India's pioneer brand consultants, Kiran Khalap, managing director, co-founder, chlorophyll brand consultancy, has joined the board of Mumbai-based sport & sponsorship management company, Meraki Sport & Entertainment. Khalap has been in the advertising and branding space since 1983 and prior to starting chlorophyll, he was chief executive officer and chief creative officer of Bates Clarion Advertising. In 1999, Khalap co-founded end-to-end brand consultancy: chlorophyll.
On the announcement, Kiran Khalap says, "I am excited to be a part of Meraki and am looking forward towards contributing and learning from this emerging discipline of 'sportainment'. The Indian sporting ecosystem is exiting the unhealthy monolithic shadow of cricket and therefore, we are staring at opportunities undreamt of before: for athletes, teams, brands and most critical, fans! Despite being in the market for just over two years, Meraki Sport & Entertainment has learnt from the best practices around the world and formulated professional solutions unique to Indian needs."
Ajit Ravindran - managing director and co-founder of Meraki Sport & Entertainment said, "Given Meraki's mission to help brands better leverage sport, it is an honour to have on board one of the world's best brand architects. Sport is a powerful marketing vehicle and brands today are cognisant of that fact. Khalap's vast knowledge and in-depth understanding of brands gives Meraki an additional dimension allowing us to marry sport and brands better. With Mr. Khalap on board, I am confident that it will further strengthen Meraki and keep us on our growth trajectory"
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