Vdonxt Awards 2018: Hotstar's Ajit Mohan is Person of the Year - Business; Ssumier S Pasricha of 'Pammi Aunty' is Person of the Year - Content

By afaqs! news bureau , afaqs!, Mumbai | In Digital
Last updated : January 19, 2018
The Quint, Viacom 18 and ADK Fortune are among the major winners in the second edition of the awards which are focused on digital video.

The much expanded 2nd edition of the vdonxt awards, which took place last evening in Mumbai, saw a spurt in participation by ad agencies, marketers, online publishers and content creators. Nearly 50 companies competed for the metals in eight categories.

The vdonxt Awards aim to recognise the best work in digital video and also identify and celebrate individuals playing a big role in pushing the growth of the medium.

Team member of The Quint receives a Gold for 'Aditi Mittal Takes the Sex Out of the Sexuals as Dr Mrs Lutchuke' Team member of The Quint receives a Gold for 'Aditi Mittal Takes the Sex Out of the Sexuals as Dr Mrs Lutchuke'

Team member of The Quint receives a Gold for 'The Quint's Bol Rap Ft. Chacha Nehru' Team member of The Quint receives a Gold for 'The Quint's Bol Rap Ft. Chacha Nehru'

New online publisher, The Quint, had a great evening out winning two golds (Comedy, Music Video) and five other metals giving it a total of seven. It won golds for 'Aditi Mittal Takes the Sex Out of the Sexuals as Dr Mrs Lutchuke' in Comedy and for 'The Quint's Bol Rap Ft. Chacha Nehru' in Music Video.

Team members of Viacom 18 receive a Gold award for MTV Samachar Team members of Viacom 18 receive a Gold award for MTV Samachar

Next came Viacom 18 which won four metals including two golds for Brand Integration - Web Series ('Ceat MTV Chase the Monsoon 5) as also for News & Features ('MTV Samachar').

Team members of ADK Fortune receive Gold award for PregaNews - #YourSecondHome (Brand Video) Team members of ADK Fortune receive Gold award for PregaNews - #YourSecondHome (Brand Video)

Team members of ADK Fortune receive Gold award for PregaNews - #YourSecondHome (Social Awareness) Team members of ADK Fortune receive Gold award for PregaNews - #YourSecondHome (Social Awareness)

Ad agency ADK Fortune was the other entity to do well, having secured three wins including two golds for Brand Video and Social Awareness. Both its golds came for its ad, 'PregaNews - #YourSecondHome'.

Team member of Times Internet receives a Gold for The Do Gooders' Karimul Haq Team member of Times Internet receives a Gold for The Do Gooders' Karimul Haq

The vdonxt awards jury consisted of 10 young marketers: Adarsh Pete (Adobe), Akash Banerji (Voot), Asha Kharga (Axis Bank), Damandeep Soni (MobiKwik), Jaskaran Kapany (Paytm), Rachna Lather (Motorola), Shantanu Gangane (Viu India), Shilpa Dureja Puri (Microsoft), Shoumyan Biswas (Flipkart) and Swati Rathi (Godrej).

It was the same jury that judged the entries and identified the Persons of the Year. Nominations had been invited through heavy promotion and a shortlist of six names, in each of the two Person of the Year categories, were forwarded to the jury.

Hotstar's Ajit Mohan poses after winning Vdonxt Asia Person of the Year - Business award Hotstar's Ajit Mohan poses after winning Vdonxt Asia Person of the Year - Business award

Ssumier S Pasricha receives Person of the Year - Content award Ssumier S Pasricha receives Person of the Year - Content award

Hotstar, which Ajit Mohan heads, has become the most downloaded entertainment app from out of India. Meanwhile, Pasricha has managed to turn Pammi Aunty, the talkative, opinionated Delhi Punjabi, into a powerful phenomenon.

Vdonxt Awards 2018 Gold Winners Vdonxt Awards 2018 Gold Winners

Vdonxt Awards 2018

Event partners include: Adobe (Presenting Partner), TimesNowNews.Com (Platinum Partner), YouTube and Akamai (Gold Partners), Viu, Facebook and Vidooly (Silver Partners), Voot, VidTent and 24 Frames Digital (Bronze Partners) and Advertising Agencies Association of India, The Advertising Club, International Advertising Association and Content Asia (Community Partners).

Click here to view winners list.

For feedback/comments, please write to newsteam@afaqs.com

First Published : January 19, 2018

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