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AdvertisingIndian electronic gadgets brand Mivi, announced YouTube personality Bhuvan Bam, as its brand ambassador. Bam will appear in a series of digital marketing campaigns for the brand. Through this partnership, Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India.
Announcing the association, Midhula Devabhaktuni, chief marketing officer and co-founder, Mivi says, "We are thrilled to sign Bhuvan Bam as the brand ambassador and take the brand's consumer connect to a new level. Bhuvan is a credible influencer amongst the new age millennials and this partnership will propel our mission of serving billions in the country by offering best-in-class mobile accessories and gadgets at value-plus price point".
Commenting on his association with Mivi, Bhuvan Bam says, "I am delighted to be associated with Mivi and be a part of the company's journey. As a brand ambassador, it gives me an opportunity to drive the company's consumer-first approach. Considering my viewers are all Gen Z and are always on the go, Mivi's technology, reliability & cost will suffice their needs. I'm looking forward to this partnership to grow leaps and bounds together."
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In the next few months, Mivi plans to propel the brand's digital and social media initiatives.
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First Published : August 29, 2018 03:51 PMSign up with your email address to receive news and updates
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