Fintech start up EarlySalary has appointed Dentsu Webchutney, the digital agency of Dentsu Aegis Network, as their Creative Agency of Record (AOR). The account will be managed by the agency's Mumbai office. As part of the mandate, Dentsu Webchutney will focus on creating digital ad campaigns that will help increase brand recall and preference for EarlySalary among young working Indians.
Speaking about the win, Harsh Shah, vice-president, Dentsu Webchutney, says, "EarlySalary with its data and technology leverage is a brand that caters to new-age spending habits. That's a true example of how bringing culture and technology together can solve a consumer problem and this is the vision we live by. We are already looking at some winners here."
According to the press release shared by the agency, EarlySalary was recently in the news for having successfully disbursed INR 550 crore, thus becoming the largest consumer lending application in the country. The platform processes 60,000+ loan applications every month and disburses 35,000+ loans with a small team of just 150 people.
Commenting on the association, Sudesh Shetty, head - marketing, EarlySalary, says, "While we have always believed ourselves to be the first line of credit for young working India, we would like to position ourselves as a lifestyle brand. This year our primary focus is to build the brand through creating engaging content that the target audience resonates with. Webchutney is known for striking the right chord with audiences, through the right platforms insights and compelling creative ideas. We are excited to start our journey together."
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