OYO Hotels and Homes, a chain of hotels, homes and living spaces, has awarded its creative responsibilities to Animal, a full-service advertising and branding agency based in New Delhi.
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Neha Sharma, head of brand strategy - OYO, says "We look forward to collaborating with Animal for creative conceptualisation and execution of our vision. Together, we are excited to tell the story of how OYO is transforming the hospitality landscape in India and around the world, in a creative manner.''
Kunel Gaur, founder and creative director at Animal, considers this 'a partnership of similar minds'. "It would be an understatement to say that OYO has redefined the hospitality space - all thanks to their sheer hunger and ambition," he says. "More than anything else, they value the power of great ideas. There's a tremendous opportunity here to create fresh and truly intuitive creative work," Gaur adds.
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