In an industry-first initiative, ZEE5, India's largest multi-lingual OTT platform, and Gaana, the country's favorite music streaming service will be offering each other's users free access to their platforms. Users of both the platforms will benefit from the rich content library of ZEE5 comprising movies, original shows, and tv shows and the vast of Gaana's music library of more than 30 million songs.
ZEE5 will bundle a month's subscription of Gaana with its own monthly subscription and Gaana's subscribers can also avail ZEE5 for free. Zee5 and Gaana would be promoting this limited-period offer on their platforms as a part of a joint campaign.
Manish Aggarwal, Business Head, ZEE5 India, said, "OTT as an entertainment option is mostly consumed by people on the go. This, combined with seamless music experience, will make the subscriber's travel experience just perfect. We are establishing ZEE5 as the go-to destination for digital entertainment and associating with Gaana will give audiences yet another reason to subscribe to the platform."
Prashan Agarwal, CEO, Gaana, "We have always strived to add incremental value to the lives of our subscribers. Associating with ZEE5 is a win-win for our 80 million strong user-base and Zee5's rapidly increasing viewership as they'll now be able to experience double entertainment while subscribing to a single service."
Currently, Gaana's premium plan 'Gaana+' offers subscribers ad-free access to a collection of songs on Android and iOS devices at Rs. 99 for 1 month and Rs. 499 for a year.
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