As the trend has been, smartphone ads engaged the maximum viewers on YouTube. Also, some of the highest viewed ads were focused on Women's Day, the ongoing IPL fever and personal care during this scorching summer.
This month, one of the most intriguing and creative advertisement shot by Kia Motors India grabbed 117 million views. An interesting fact: March's top 10 comprises of ads that are all less than a minute long.
All the stats here are updated on April 2nd, 2019.
• Only advertisements launched on YouTube in March 2019 are considered.
• The list does not include ads (about the video content) by other content provider platforms like Netflix India, Amazon Prime Video and Hotstar.
• The overall audience sentiment that is mentioned below each advertisement is based on number of views, likes, dislikes, watch time, and comments
• All ads are as per the tracking done through Vidooly's advertisement search engine.
Here are the top 10 ads by Indian brands on YouTube for the month of March 2019.
1. Kia Motors India : Magical Inspirations; Stunning Designs
KIA Motors has announced its entry into the Indian Automobile market with a well thought ad. It has a simple message: Magic is created when the best in the business come together. Inspirations can be derived from anywhere and these magical ones give birth to stunning designs, a remarkable feature of KIA ecosystem. With 117,639,854 views, the ad bagged the Top spot within a fortnight of its release.
2. Asian Paints Royale Health Shield: The Anti-Bacterial Paint
The ad featuring Ranbir Kapoor and Deepika Padukone, was to showcase the Anti-Bacterial technology which is a revolutionary step in the paints industry. The first of its kind, Royal Health Shield boasts of Silver Ion Technology that is recommended by the Indian Medical Association. Asian Paints has successfully amalgamated its luxurious finish with germ-free walls through this ad. Set with a playful tone, the favourite Indian celebrities and an apt hashtag #PaintThatCares, this ad is the second most viewed ad in the month of March 2019.
3. Samsung Galaxy A: Triple Camera for 123-degree Ultra Wide Videos
According to Samsung, it's an action packed phone with triple camera, that gives a 123° Ultra Wide Angle for the videos. It comes with SUPER AMOLED Infinity-U Display and a 4000mAh battery. In the ad when Sam is asked to take a picture, he says "action" and that's where the fun begins. It is an attempt by Samsung to regain its lost share in the budget smartphone market. Showing the #ReadyAction in a youth robotics competition, Samsung gathered more than 41 million views and 52K likes on YouTube, making it the third highest viewed ad.
4. Samsung Galaxy S10 TV Commercial: The Next Generation Galaxy
Starting from the screen, the security, the display and the camera, everything is Next-Gen in the latest Galaxy S10 TVC by Samsung. Not only it features an Ultra Wide camera, but also a Wireless PowerShare. Samsung has begun a new era of its Galaxy smartphone range with S10. With more that 30 million views, it is the fourth most viewed advertisement for the month of March.
5. The best fashion advice is here - Max Kehta Hai, "Behen, Kuch Bhi Pehen!"
MaxFashion known for their wide range of fashion apparels ranging from designer garbs to easy breezy clothing is back with their best fashion advice that says #BehenKuchBhiPehen. This advertisement was released right before women's day as a part of their campaign #MaxWomensFest and sends out a social message for all women out there that is; "the best way to feel good is to be yourself and to wear whatever you want." This ad has managed to capture more than 29 million views and stands as the 5th most viewed ad of March 2019.
6. The New 2019 Edition Pulsar Neon
Bajaj has come up with the latest addition to its iconic Pulsar 150 bikes. Being the numero uno sports bike of the country for the past 17 years, the 2019 edition machine is inspired from the bright neon trails of the highways. It dons a matte black finish with three colour designs: Neon Red, Neon Yellow and Neon Silver. Mechanically, it is still the Pulsar classic 150. The ad was successful in generating above 28 million views and sits at the sixth place.
7. Garnier Micellar Oil-Infused Cleansing Water
Meet the new Micellar Oil-Infused Cleansing Water from Garnier that claims to remove 96% of your stubborn make up in one go. The advertisement is aesthetic, short and with over 24 million views is the 6th most viewed ad. It shows a lot of vibrant colours on anyone vanish like magic. It comes in two variants and at very reasonable price ranges: the 125 ml bottle of Garnier Micellar Cleansing Water is priced at Rs. 175 and Garnier Micellar Oil-Infused Cleansing Water is priced at Rs. 225.
8. All-New Galaxy A Series | Ultra-wide Videos
In this ad, Samsung highlights its latest Galaxy A series: A10, A30 and A50. All these cool action phones feature 123-degrees Ultra-Wide Lens to capture Ultra-Wide videos. A50 has this distinct feature of in-display fingerprint sensor. This is the shortest ad among the lot and has garnered over 21.4 million views in March.
9. OPPO F11 Pro | Brilliant PorTRAIt in Low Light | Available Now
Get ready for all new OPPO F11 Pro with 48 MP dual rear cameras, panoramic screen to capture brilliant portraits in low lights. Showcasing humorously the downsides and issues faced while taking photographs in low light, this advertisement shows how OPPO F11 Pro is there to our rescue in such situations. This advertisement is quirky and specifies its advantages over its counterparts in the most amusing and entertaining way.
10. Goibibo Travel Cash Fest is Here! Earn Travel Cash During Every RCB & KKR Cricket Match!
THE BIGGEST TRAVEL CASH FEST IS BACK ON GOIBIBO! This collaborative Ad by Goibibo is released strategically for the IPL cricket season. It stars Deepika Padukone guiding Shah Rukh Khan, Virat Kohli and other cricketers on how to score big during the KKR and RCB matches on their IPL cricket matches. On every big hit by KKR and RCB players, Goibibo users will win Travel Cash on the Goibibo app which can be used to book hotels, flights, bus tickets, cabs, experiences etc. Other offers include big wins on predicting scores, getting scratch cards and more.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)
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