Aalap Desai appointed as senior creative director at Dentsu Webchutney

Dentsu Webchutney, the digital agency from Dentsu Aegis Network (DAN) has roped in Aalap Desai as senior creative director. Desai will work closely with Pravin Sutar, executive creative director and they will take charge of the Mumbai creative team. They will report to Nishi Kant, EVP and branch head - Mumbai.

Aalap Desai

Nishi Kant

Speaking about his new role, Desai says in a company statement, "A digital narrative for ideas is making campaigns more memorable and relevant. That's exactly why it's a great time to join Dentsu Webchutney. The clients are exciting, the work is great and the energy is phenomenal. I'm eager to add to the creative strength in Mumbai and work with Nishi (Kant), Pravin (Sutar) and the team here in creating work we'll all be proud of."

Previously, Desai was a creative partner at Hotstar and has also been a part of the team at Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis. He has handled brands such as McDonald's, Complan, HE Deo, Nerolac, Huggies, Rin and many more.

Welcoming Desai to the agency, Kant says, "Aalap (Desai) comes in at the right time. His mandate is to keep raising the creative bar and partner with Pravin and me in leading the agency into the new age of creativity. With Aalap's diverse experience across verticals and mediums, coupled with his can-do fire, I foresee happy clients and meaningful partnerships."

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