afaqs! news bureauPublished: 9 Aug 2018, 5:32 PM
People Spotting

Market research company Ipsos, hires Vivek Gupta as MD

Gupta will report to Amit Adarkar, CEO, Ipsos India.

France based market research company Ipsos, has roped in Vivek Gupta from Kantar to lead its Mumbai business. Gupta will be designated managing director and will report to Amit Adarkar, CEO, Ipsos India.

Market research company Ipsos, hires Vivek Gupta as MD
Vivek Gupta
Gupta’s role will focus on managing and growing Mumbai based client relationships. He will also be involved in strategy formulation and implementation for other geographies.

“Gupta will be going after new accounts and servicing existing large accounts,” says Amit Adarkar, CEO, Ipsos India.

Market research company Ipsos, hires Vivek Gupta as MD
Amit Adarkar
Gupta sees his role as an opportunity for leveraging his experience of over twenty-five years in the market research industry. “Ipsos is already a well-entrenched player and growing much faster than the industry. I see myself as a mercenary salesman pitching for large accounts and opportunities, to spur growth in Mumbai market, which accounts for 40 per cent of revenue for Ipsos,” says Vivek Gupta, managing director, Ipsos Mumbai.

“Business potential is huge and lies under-tapped across our expertise areas of brand health tracking, customer experience, quantitative, shopper behavior, product testing, market strategy and understanding, public affairs, corporate reputation, qualitative, ethnography, field and tab, among others. Gupta has a huge task cut out for Mumbai market,” adds Adarkar.

For most part of his career, Gupta has worked with Kantar and IMRB in different capacities. And has also had stints with GFK, DDB Mudra and Ogilvy & Mather (O&M).