Gupta will report to Amit Adarkar, CEO, Ipsos India.
France based market research company Ipsos, has roped in Vivek Gupta from Kantar to lead its Mumbai business. Gupta will be designated managing director and will report to Amit Adarkar, CEO, Ipsos India.
“Gupta will be going after new accounts and servicing existing large accounts,” says Amit Adarkar, CEO, Ipsos India.
“Business potential is huge and lies under-tapped across our expertise areas of brand health tracking, customer experience, quantitative, shopper behavior, product testing, market strategy and understanding, public affairs, corporate reputation, qualitative, ethnography, field and tab, among others. Gupta has a huge task cut out for Mumbai market,” adds Adarkar.
For most part of his career, Gupta has worked with Kantar and IMRB in different capacities. And has also had stints with GFK, DDB Mudra and Ogilvy & Mather (O&M).