Iraj Fraz Batla joins DDB Mudra Group as ECD

Integrated Marketing Communications and services network DDB Mudra Group, has appointed Iraj Fraz Batla, as executive creative director, DDB Mudra West. Batla will be based out of the group’s Mumbai office,and will report to Rahul Mathew, national creative director, DDB Mudra Group. Also known as Fraz, Batla will be responsible for helping drive the group’s creative mandate.

Iraj Fraz

Rahul Mathew

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Speaking about the appointment, Rahul Mathew, national creative director, DDB Mudra Group says, “Fraz fits right into the diverse talent mix that we’re trying to create at the group. His appointment reinforces the group’s agenda of welcoming people with different capabilities and the agility to work seamlessly across functions. He has been groomed by the culture of large network agencies; been exposed to the digital forward markets of the Middle East and has learnt the ways of an entrepreneurial venture. I look forward to see him use these influences to help brands, as they chart new journeys for themselves.”

Fraz’s previous stint was at Scarecrow where he was the head of creative operations. He has worked on brands like Airtel, Axe, Cathay Pacific, Coca-Cola, Dominos and Reebok among others.

Speaking on his new appointment Batla says, “The DDB network has been built on advertising that changed advertising. From Bill Bernbach’s Volkswagen work like ‘Think Small’ to Avis’ No. 2 strategy to DDB Mudra’s ‘Project Free Period’ for Stayfree; the work has consistently reflected disciplined artistry and an honest point of view. And, I am here to use my energy in producing such work.”