Kumar has been tasked with leading the charge on the product function and also building on the expansion projects on the platform.
ZEE5 India, a platform for multi-language content, has recently announced the appointment of Rajneel Kumar as the business head - expansion projects and head of products for the digital Business of Zee Entertainment Enterprises.
At ZEE5, Kumar has been tasked with leading the charge on the product function while also building on the expansion projects on the platform. A champion of the cause of digital innovation across industries, Kumar comes with a robust body of experience spanning almost two decades across digital, telecom and media, and entertainment sectors.
Prior to joining ZEE5 India, Kumar has worked with industry leaders including Viacom18 Media, Balaji Telefilms, Mobile2Win and so on, while also testing entrepreneurial waters.
Commenting on the new appointment, Tarun Katial, CEO - ZEE5 India, says, "This is a very exciting juncture of our journey at ZEE5 India and we are thrilled to have Rajneel join us to strengthen the team. He brings invaluable insights that will be instrumental in shaping our journey towards achieving the leadership position in the entertainment space."
Speaking about his role, Kumar shares, "The ZEE Group has always inspired me in my journey as a media professional and it is indeed, humbling to be chosen to lead the Product Function and Expansion Projects for ZEE5. The platform has been rolling out an interesting repertoire of multi-language content and I am sure this is going to be an interesting journey ahead."