Initiative appoints Alok Sinha as chief strategy officer

Initiative, IPG Mediabrands' media agency, has appointed Alok Sinha as chief strategy officer (CSO).

Alok Sinha

Shashi Sinha

In his new role, Sinha will drive Initiative's strategic planning nationally and will work collaboratively with all clients of the agency. Alok moves from Ogilvy & Mather, where he headed strategy for the northern region as president - Planning.

"Alok comes with multifaceted experience, which is rare to find - research, consumer insight, tools, media strategy and account planning in a creative agency. His coming on board is a demonstration of our commitment to raising Initiative's strategy, tools and product to a whole new level. I am delighted to have him on board," said Shashi Sinha, CEO, IPG Mediabrands.

Alok Sinha began his career as a trainee with Lintas (now Lowe) in Mumbai with its research wing, Pathfinders from where he moved to the Gallup Organization. Sinha's next move was to the creative side, when he joined Ogilvy & Mather as a planner, working on brands like IBM, Unilever and Vodafone. His stint in Ogilvy was followed by stints with agencies such as Carat and Mindshare in multiple roles in India and the Asia Pacific region.

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Talking about his association with Initiative, Sinha (Alok) says, "I am back to media where my heart belongs. Initiative is in the process of transformation and I am thrilled to be part of this change."