Kapoor will be operating from Mumbai.
Hotstar, a premium streaming platform, recently announced the appointment of Sameer Kapoor as vice-president, agency ad sales. In his new role, Kapoor will be responsible for driving relationships with media agencies to deliver measurable and impactful media strategy for clients through Hotstar.
Kapoor brings over 17 years of media and marketing experience to the table, having managed offline and online platforms in leadership roles across diverse industries and geographies. He joins Hotstar from Google, where he was head of brand measurement for the India and Southeast Asia markets. Prior to that, he sharpened his media management experience with Starcom as vice-president, overseeing the Samsung account, and with Madison World as general manager, handling Bharti Airtel.
Commenting on his appointment, Kapoor says, "I'm thrilled to have joined the incredible team at Hotstar. As India's leading OTT platform, Hotstar offers tremendous value to users and marketers alike. In my role, I look forward to building stronger partnerships with agencies, enabling them to offer the most effective media solutions for modern multiscreen consumers."
Gulshan Verma, SVP and head - client & agency, Hotstar adds, 'Sameer is joining us at a time when Hotstar has firmly established its might in digital video, through its massive content catalog and extensive set of advertiser tools to deliver highly targeted solutions for clients. It's an exciting part of our journey and we're excited to have Sameer drive the agency agenda for Hotstar.'
Kapoor will be operating from Mumbai for his role at Hotstar.