Koroth will be based in Mumbai and will work for original programming and content licensing.
Studio Mojo, Bangalore based regional video network has roped in Mithun Koroth as its business development director,
Koroth will work with OTT platforms for creating original programming in various regional languages. He will also be responsible for licensing regional language content to Telcos, IPTV players and OTT players both in India and in markets such as Middle East and North Africa region and Southeast Asia.
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Koroth joins Studio Mojo from Sony Music where he was leading the video business vertical. He has 15 years of experience in the television and online media space. Having started in Programming and TAR at MTV he moved on to MTV Desi. He was instrumental in the Viacom 18’s foray into the digital space. He played a pivotal role in the association of STAR India’s deal with the premier video social networking site along other digital partners. He was also responsible for drafting the operations and the creative framework for Star’s OTT platform– Hotstar.
Studio Mojo was set up last year by the former CEO of iStream.com, Radhakrishnan Ramachandran to tap into the fast growing regional video entertainment market.