Based in Mumbai, Menon will drive the advertising and sponsorship revenue in one of QYOU Media’s fastest-growing markets.
QYOU Media recently announced that it has appointed Krishna Menon as chief revenue officer of The Q India (aka: The Q). Based in Mumbai, Menon will drive the advertising and sponsorship revenue in one of QYOU Media’s fastest-growing markets.
Menon has nearly two decades of sales and marketing experience in the Indian media and entertainment industry. Prior to joining The Q India, he served as chief marketing officer at Sakal Media Group and general manager at Network 18 Media. Menon will be responsible for increasing advertising sales and boosting digital, channel and mobile platform revenues by creating new opportunities for monetisation. Menon will also oversee The Q’s expansion into influencer marketing initiatives.
The Q has quickly established itself as a go-to destination for the best original digital-first content in India, with audience reach of 230+ million mobile subscribers across Tata Sky and Jio TV. Menon’s appointment is part of a number of exciting growth announcements for the company, which include naming former Sony Pictures Television Networks President Andy Kaplan as nonexecutive chairman of the board and the debut of The Q mobile app on the Google Play store. In April 2018, the company announced plans for accelerating growth in India given vast opportunities in the world’s fastest-growing mobile market.
Sunder Aaron, general manager, The Q, says in a press release, “The Q India business is growing quickly, and we’re excited to build on this momentum by bringing Krishna onto our executive management team. Krishna has a proven track record of growing media and mobile businesses in the region. He’s also someone who knows how to fashion and cultivate a brand and will serve as a key player as we further grow The Q into the leading channel and programming brand for young
Indians aged 20-30 years old.”
Commenting on his appointment, Menon, says in a press release, “I am thrilled to be joining The Q India team. I look forward to helping build The Q into a premier entertainment brand for young Indians and capitalising on new opportunities to maximize revenue potential through ad sales, channel distribution and influencer campaigns with partners.”