WhatsApp has announced the appointment of Abhijit Bose as head of WhatsApp India. Bose will build WhatsApp's first full country team outside of California and will be based in Gurgaon.
The team will focus on helping businesses connect with customers. Earlier this year, WhatsApp released the WhatsApp Business app for small business owners and the WhatsApp Business API to serve larger businesses that engage with customers at scale.
"WhatsApp is deeply committed to India and we are excited to keep building products that help people connect and support India's fast-growing digital economy. As a successful entrepreneur himself, Abhijit (Bose) knows what it takes to build meaningful partnerships that can serve businesses across India," says Matt Idema, chief operating officer - WhatsApp.
"WhatsApp is special and can be a major partner for financial inclusion and economic growth in India. It's not only how so many families stay in touch, but increasingly it is how businesses are engaging with their customers. WhatsApp can positively impact the lives of hundreds of millions of Indians, allowing them to actively engage and benefit from the new digital economy," says Abhijit Bose.
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Bose joins WhatsApp from Ezetap, an electronic payments company which he co-founded in 2011 and was CEO of. Bose is a graduate of Harvard Business School and Cornell University. He will join WhatsApp in early 2019.