Publicis India appoints Amit Shankar to drive creative function

With the appointment of Amit Shankar as its national creative director, Publicis India beefs up its creative leadership team in Delhi. Shankar would report to Bobby Pawar, managing director and chief creative officer, Publicis India.

Amit Shankar

Shankar joins Publicis India from J Walter Thompson-Gurgaon where he was senior vice president and ECD. He would work towards scaling up the creative offering from New Delhi and provide effective and transformational solutions to a host of brands across categories including Maggi, Nestle, Cera, SpiceJet, Ralco Tyres etc.

Shankar joins the agency in place of Nitin Pradhan, former head of creative, Publicis India.

Bobby Pawar

Welcoming Amit to the agency, Pawar(Bobby) says, “Over the last few years, our Delhi office has created some of the most talked about work for our biggest brands. Amit comes in at the right time. His mandate is to keep raising the creative bar and partner with me in leading the agency into the new age of creativity. Given his talent, passion and pedigree, I’m sure he will do great here.”

Srija Chatterjee

Commenting on the appointment, Srija Chatterjee, managing director, Publicis India says, “Amit joins us at an opportune time with our Delhi office witnessing some high-profile action with some key new business wins. His sharp creative reasoning and ability to throw ideas at you on a quick-fire basis is what makes him a talent to watch out for. We’re glad to have him into our fold and look forward to Delhi becoming a strong creative hotshop under his tutelage.”

In his 21-year-young advertising stint, Shankar has worked in leading agencies like Grey (including Trikaya), Contract and J. Walter Thompson.

Highlighting his role at the agency, Amit adds, “I'm quite excited about joining Publicis India. Whatever I do here, I want to keep creativity at the heart of it. I believe that in today's dynamic marketing landscape two things are important - a great supply of disruptive ideas and speed of execution. I want to bring these to the agency. I’m also a big believer in the power of momentum. If we start doing good work, better things follow. And of course, Publicis has a great talent magnet in Bobby. He is a unique visionary and a mentor. Bobby’s vision and courage as a creative leader is both unwavering and unmatched. He has a long history of creating breakthrough work, and simply being a part of his team is a constant inspiration.”