Prior to joining Grey, she was working as a consultant in Bangalore with local organisations.
GREY group India has appointed Minakshi Menon to lead the agency’s Bangalore office in India. She joins GREY group as senior vice president & office head. Minakshi will closely work with her reporting head -Yashaswini Samat, chairman and managing director, GREY group India.
Minakshi joins GREY with an over two decades of marketing and communications experience across various geographies and disciplines, with hands on experience in content, strategy, online marketing, and business leadership.
On Minakshi’s appointment, Yashaswini said, “We are delighted to have Minakshi join the team at Grey. In the current business environment, agencies are seeking the sweet spot where creativity & brand thinking converge with an understanding of the digital ecosystem. With her international experience in digital marketing, strategy, and advertising communication Minakshi is uniquely qualified to fit this need and create famously effective work.”
Before GREY, Minakshi was a Marketing consultant in Bangalore, working with local organisations to develop marketing strategies, campaign planning, content and execution framework. She has worked in WPP agencies like GREY group, Middle East & Africa and Wunderman in Singapore, Vietnam & Indonesia. She started off her career as a Copywriter in Chaitra Leo Burnett & Enterprise Nexus in Bangalore and strategic communications consultancy- Sazcom. Minakshi has also worked with Hewlett Packard where she was a part of the management team that helped set up the first in-house agency, producing marketing collateral for HP servers worldwide.
“Returning to the GREY family has been an energising experience. We have a great roster of new and iconic brands, and we are an enthusiastic, talented team. For me personally, there is both the joy of returning to the market where I began my career, and the opportunity to add my digital experience to the mix. 2019 is set to be a year of great possibilities - I look forward to a busy one!”, Minakshi said on starting her second innings with GREY.