Karl Gomes joins Dan Consult as Partner - Customer Experience

DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Karl Gomes as Partner - Customer Experience (CX). Gomes will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. As Partner - CX, his chief mandate here will be to help lead a client-facing customer experience and build platforms and content-strategy practice.

Karl Gomes

Prior to joining DAN Consult, Gomes was ‘chief fanatic officer’ at Fanatics. Armed with 25 years of experience, Gomes has evolved from a passionate graphic designer to designing influential campaigns to creating purposeful experiences. Co-founder of Fanatics and agencydigi, he was National Creative Director - Digital at Rediffusion Y&R before venturing out as an entrepreneur.

Lalit Bhagia

Commenting on the appointment, Lalit Bhagia, CEO, DAN Consult said, “The traditional consulting firms have always focused on frameworks and left-brain thinking. However, in today’s digital world, there is no one framework that fits all businesses. If that were the case, the big 4s (Deloitte, KPMG, E&Y, PwC) would have made every start-up a unicorn. Today, a business growth strategy involves firing multiple bullets, calibrating and re-calibrating till you find a cannon ball.”

On his new role, Gomes said, “Word of mouth has always been the most powerful mode of communication. People don’t just talk about advertising; they talk about the product, the service and the experience. And CX has become even more important as data and technology have increased competitive pressure in every market.

He added, “I have worked with Lalit in the past in various capacities and he has seamlessly blended right brain and left brain thinking, emotional and functional goals, purpose and performance to drive exponential growth for various businesses. I truly believe DAN Consult has the vision, appetite and the people to take this opportunity to the next level.”