Prior to joining OLX, Sapna was a Partner at Matrix Atlantic Capital.
OLX India has announced the appointment of Sapna Arora as its Chief Marketing Officer (CMO). In her new role, Sapna will be responsible for leading the brand marketing initiatives of the company. Previously, she has served in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer's, and Mortein, among others.
A marketing innovator, Sapna has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways. Prior to joining OLX, Sapna was a Partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.
Sushil Kumar, General Manager, OLX India said, “As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.
Talking about her new role at OLX, Sapna Arora said, “I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing in reducing the carbon footprint. I am excited to be working on the brand.”
An alumnus of St. Stephens College, Delhi University, Sapna holds an MBA Degree from IIM Bangalore.