Vyas' new role is that of an external advisor.
Vidur Vyas has joined a global management consultancy Bain & Company as external advisor. With more than two decades in the industry, Vyas has had stints at Hike Messenger, PepsiCo, Colgate Palmolive among others. His stint at Pepsico alone lasted over a decade.
After moving on from Hike in 2017, Vyas founded NorthSide, a strategic business and brand marketing consultancy and has since been the CEO of the company. He will continue his role at Northside along with his new role at Bain & company.