In a recent development, Lubna Khan has decided to move on after her short but fruitful stint at Wieden + Kennedy and has become a marketing strategy consultant. At Wieden + Kennedy, she was in charge of championing traditional strategic rigour as well as non traditional branding perspectives, in order to radically enhance creative effectiveness.
On being asked, she has confirmed the move. She is presently based out of New Delhi.
Previously, she worked with Leo Burnett as a national strategy head and served as head of planning at Grey Group.
She reveals exclusively to afaqs!, “My next move is to develop my consulting practice, which utilises unique methodologies arising out of the intersection of psychology, creativity and culture.”
Over the course of her career, Khan has worked with JWT, Cheil Worldwide,Rediffusion Young & Rubicam, BBC World Service Trust.