Previously, Sridhar was working with Star India as president and head - distribution.
In a recent announcement, ACC has appointed Sridhar Balakrishnan as its chief commercial officer with effect from July 2018. Sridhar joins ACC from Star India where he was the president and head - distribution accountable for driving and maximising the subscription revenue business.
Sridhar has spent the majority of his 24-year career in the FMCG industry with over two decades at Marico Ltd. in different roles from handling sales, business finance and supply chain for India to managing P&L across international geographies of Rest of South Asia, Middle East and Africa. His last assignment in Marico was that of chief operating officer - Middle East, Africa and new country development.
Commenting on the appointment of Sridhar, Neeraj Akhoury, managing director and CEO, ACC says in a press release, "I am delighted to welcome B Sridhar to ACC. He brings with him rich experience in the consumer business that will benefit ACC as we transform from a traditional cement manufacturing business to a total building materials company with innovative technology-based products and solutions. Sridhar's extensive leadership experience and expertise across markets make him a strong asset to the future growth strategy of ACC. We look forward to working closely together to take ACC to even greater heights."
As a CCO at ACC, Sridhar will lead commercial strategy and execution, ensuring an optimum and profitable product portfolio, and building the right sales organisation to deliver business goals. He will also serve as a member of ACC's executive committee.
Sridhar is an engineering graduate with a B. Tech (Electronics) degree from the Institute of Technology (Banaras Hindu University), Varanasi and has a Post Graduate Diploma in Business Management from XLRI, Jamshedpur.