Interactive Avenues appoints Shantanu Mulay as creative business head

In a recent announcement, Interactive Avenues, the full service digital agency of media agency network IPG Mediabrands, has roped in Shantanu Mulay as creative business head. Prior to joining the agency, Mulay was working with Brand Capital as chief manager – marketing. Mulay will be based out of the Mumbai office and will report to Shantanu Sirohi, COO, Interactive Avenues.

Between 2008 and 2011, Mulay worked with Netscribes, D’zine Garage and Riteverses Solutions before moving on to Hungama Digital Services in 2012.

Mulay says in a press release, "This is a new beginning with a new vigour. I got introduced to digital marketing when it was at its nascent stage. I have grown with it enjoying every bit of innovation that came along. Having said that there is no end to learning in such a fast evolving digital world. So I am definitely looking at learning more and implementing every bit gathered”.

He further adds “I am glad Interactive Avenues has given me an opportunity to put my skills and experience to use and help grow the creative business. The profile offered and the trust bestowed excites me and I look forward to a brighter tomorrow."