Abhishek Dutta has been named senior director and network head -kids, overseeing Cartoon Network and POGO in South Asia.
Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.
Siddharth Jain, managing director of WarnerMedia Entertainment Networks in South Asia, said: “Abhishek brings with him a strong kids industry experience and I am confident that he will raise the bar of the kids’ portfolio and capitalise on the opportunities that lie ahead of us. I welcome Abhishek to the WarnerMedia family.”
Abhishek will also be working closely with and under the direction of Leslie Lee, VP of Kids Content, WarnerMedia Entertainment Networks APAC.
Abhishek has more than two decades of experience and expertise in the media and entertainment industry. He has been a part of four successful TV channel launches as well as a digital platform focussing on kids in India. Besides his creative and programming skills, his technical skills include sound recording, voicing, music mixing and editing.
Abhishek added, “The kids TV category has become more exciting than ever before. With my new role at the helm of Cartoon Network and POGO in South Asia, I am looking forward to driving the current business through its next phase of growth. This set of brands are not only first movers, but also the most established kids brands in the country.”
His career includes stints at ALT Balaji, Discovery Networks India and, most recently, was Senior Kids Programming Director at Viacom18, a company he joined in 2016. His various roles have included programming, channel operations and management, content development and acquisitions, and animation development.