afaqs! news bureau

Arti Singh joins Madison World as VP, Madison Retail Paradigm

Vikram Sakhuja, partner & group CEO Madison Media & OOH says, “Media has now become a force at the point of retail more than ever before, be it in the online or physical world. We are therefore extremely excited to have Arti join the Madison Team to lead MRP in unleashing innovation at the coal face.”Madison World has recently announced a senior level appointment of Arti Singh as vice president of its retail unit – Madison Retail Paradigm, based in Mumbai.

Arti is a seasoned retail professional with 16 + years of experience in retail design, merchandising and implementation. She was previously heading Dentsu’s retail division before joining Madison. Arti has got tremendous experience and expertise in retail having worked with various clients including L&T Switchgear, Forever Mark, Hasbro, Disney, Indian Terrain, Henkel, Westside and several others. Arti has also been conferred Woman of the Year by MXM Media online for the young achievers category.

Arti Singh, on her appointment: “I am happy & delighted to be a part of the Madison World. Coming from retail design, strategy & shoppers marketing background I look forward to grow the brand MRP with my years of experience and expertise in the field.”

MRP is the retail specialist of Madison World and does retail store design, visual merchandising design, retail signage and other execution work for clients like Nivea, Disney, Funskool, Kingfisher, Pidilite, Tata Housing, amongst several other clients.

MRP is a part of Madison World, which through its 11 companies served last year as many as 500 advertisers last year.

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