Ananya Agrawal moves on from TVS Motor Company

Ananya Agrawal has moved on from his role as global head – digital marketing & media (premium business) at TVS Motor Company. He posted about this move via a LinkedIn post on his profile, marking the end of his impactful stint with the two-wheeler major.

At TVS, Ananya was responsible for driving digital marketing strategy, media planning, and brand storytelling for premium offerings such as TVS Apache, Ronin, and the brand’s motorsport vertical. He was instrumental in leading multiple go-to-market initiatives, and often described his experience as a high-speed journey through “campaign chaos, GTM sprints, racetrack mornings, and rider-first storytelling.”

In his farewell note, Ananya expressed deep gratitude to senior leaders including Vimal Sumbly, Anandakrishnan R, and Saurabh Khullar, and also acknowledged the camaraderie of his team and agency partners that helped bring these brand stories to life.

Before joining TVS, Ananya held senior marketing roles at companies like AB InBev India, where he led media and MarTech, and Royal Enfield, where he worked on global brand marketing. His early career was shaped by roles in leading agencies including Publicis, Mogae Digital, Mudra Communications, and Reprise Media, giving him a comprehensive perspective across both client and agency ecosystems.

Ananya has not yet announced his next move. In his post, he hinted at taking a moment to reflect and prepare for new opportunities, saying, “Here’s to what’s next.”