Ayush Kapoor joins Theobroma as its new CMO

Ayush Kapoor has joined Theobroma, a patisserie, as its new chief marketing officer, he announced on LinkedIn.

Kapoor made the move from the Bombay Shirt Company, where he led its marketing and digital business for over a year and a half.

In a career spanning more than a decade, he spent nearly 12 years at HUL, where he last served as its global brand director, leading the soap brand Lux across South Asia, Africa and Latin America.