Cheil X appoints Ankit Singh as National Strategy Director

Cheil X has announced the appointment of Ankit Singh as national strategy director, further strengthening its leadership across strategy, creative, and brand experience.  He will report to Jitender Dabas, CEO, Cheil X.

Singh is a seasoned strategist with a proven track record of building high‑performance teams, scaling businesses, and shaping brands across South Asia. He joins from Hilton, where he served as director– brand marketing, South Asia. He previously led the strategy function at Leo Burnett North, where he helped expand the capabilities of the Delhi office. He also led strategy for BBH Delhi, where he was instrumental in the agency’s successful expansion into a new region.

Over the years, he has spearheaded brand strategy for PepsiCo, Coca‑Cola, Reckitt, Unilever, Niva Bupa, Blackberrys, Apple, Uber, and Tinder. His expertise in brand strategy, cultural intelligence, and technology-driven approach makes him instrumental to Cheil X's integrated solutions framework.

Jitender Dabas, CEO, Cheil X, said, “I’ve always believed that a strong strategic core doesn’t just solve business problems for brands - it shapes the agency’s ability to stay ahead of change. Singh brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Singh will be a key player in that formation.”

Ankit Singh, national strategy director, Cheil X, said, “Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I’ve always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale.”