Criteo appoints Michael Komasinski as Chief Executive Officer

Criteo S.A., the commerce media company, today announced that its board of directors appointed Michael Komasinski as chief executive officer and a member of the board, effective February 15, 2025. Komasinski will succeed Megan Clarken who, as previously announced, is retiring and will be stepping down from her role as CEO and from the board. Clarken will serve in a senior advisory role to ensure a smooth transition. 

"We ran a comprehensive search process to identify the next CEO of Criteo to ensure we have the right  leader to spearhead the next phase of the Company’s AI-fueled transformation and vision as the world's  leading Commerce Media Platform," said Rachel Picard, chair of Criteo's board of directors. 

"We are thrilled that Michael is joining us to lead Criteo at this exciting time in our journey. Michael is a high-caliber  executive with the ideal mix of skills, including tech-enabled product development expertise, hands-on  experience managing brand and retailer relationships, and a proven ability to drive accelerated growth and  scale globally. Over the course of his career, Michael has also demonstrated a collaborative approach to  management that has galvanized global organisations to lead in digital marketing and technology. We are  confident that Michael will bring a valuable perspective to drive Criteo's strategy forward, further enhancing  our commerce and retail media leadership, and building on our strong momentum thanks to Megan's critical  contributions and the dedication of the entire team." 

Komasinski brings over two decades of experience in AdTech and building brand and retail relationships globally. He has consistently demonstrated the ability to achieve exceptional results at global organisations, leveraging technology-driven strategies to drive profitable growth while cultivating an inclusive work  environment. He currently serves as CEO of the Americas, president of Global Data & Technology, and member of the group executive management team at dentsu.

"Criteo’s transformation into a global commerce media powerhouse and AdTech leader has been inspiring,  and I am excited and energized to serve as the company’s next CEO and build on this momentum,” said Komasinski. "There are massive growth opportunities in media today with new advancements in AI and a  global rise in ecommerce, which are driving hyper-personalized consumer touchpoints across more content  and devices than ever before. I'm thrilled to be partnering with Criteo’s talented team, who has built  incredible assets in AI over the years, to deliver compelling commerce solutions for our clients and drive  shareholder value." 

Prior to joining dentsu, Komasinski was responsible at Merkle for overseeing a staff of more than 14,000 employees in over 50 locations throughout the Americas, EMEA, and APAC. He previously served in  leadership positions at Razorfish, Schawk Retail Marketing, The Nielsen Company, and A.T. Kearney.  Komasinski is a board member of the Ad Council and serves on the client advisory boards of Meta and Microsoft.