afaqs! news bureauPublished: 29 Aug 2019, 7:35 AM
People Spotting

Dentsu India strengthens its creative team with new appointments

Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed Siddharth S as Group Creative Director and Rigved Sarkar as Associate Creative Director at their Bangalore and Mumbai offices respectively.

Siddharth’s last stint was with Leo Burnett Orchard, Bangalore, where he was Senior Creative Director on brands like Amazon and Ola. He will report to Krishna Mani who recently joined Dentsu India as ECD - South.

Before joining Dentsu India, Rigved was Creative Controller at 82.5 Communications, Mumbai, where he worked on Tata Motors, RuPay, etc.

Malvika Mehra
Malvika Mehra

Speaking about their roles, Malvika Mehra, Chief Creative Officer, Dentsu India said, “We are nothing without our people. I’m happy that we have new talent like Siddharth and Rigved on board, who believe in the vision we have for the creative product at Dentsu India. Both are talented writers, with a pulse on the requirements of the new brand world we are experiencing today. I am really looking forward to us working together and creating some famous work for our clients across both geographies. ”

On his appointment, Siddharth said, “In the business of creativity, one can't afford to get comfortable. The world outside is an ever evolving one. The mechanics of advertising are changing every day. I was seeking an exciting new challenge that would help me recalibrate my skill sets to the demands of start- ups and established brands. As they say, what you seek is seeking you. My meeting with Malvika was just that.”

Siddharth S and Rigved Sarkar
Siddharth S and Rigved Sarkar

He added, "Malvika has a vision for Dentsu India. All we need to do is align with that vision. I feel Dentsu India has an exciting mix of talent and clients to become a force to reckon with. 2019 has been a year of unprecedented momentum at Dentsu India and there's a collective feeling here that this momentum will propel us into an even bigger league.”

Talking about the new role, Rigved said, “When Malvika told me of the vision that she had for Dentsu India, I was hooked immediately. We are entering an era that requires a whole new level of creative thinking, with brands old and new constantly looking for innovative and inspiring ways to reach out and engage with people. Dentsu India is doing just that and I’m excited to be a part of it. There are some amazing people here doing amazing stuff and I cannot wait to create more magic with them.”