Famous Innovations has announced the appointment of Amit Shankar as Creative Head for its Delhi office. Shankar moves from Publicis, where he was National Creative Director.
In his career spanning 22 years, Amit has worked in leading agencies like Grey (including Trikaya), Contract and J. Walter Thompson. Microsoft, Windows XP, Domino’s Pizza, NIIT, Honda Cars, Honda Two Wheelers, Hyundai, General Motors, Pedigree, GlaxoSmithKline, Proctor & Gamble, HeroMoto Corp, Times of India, Nestle, ITC, India Today, Government of India, Whirlpool, SpiceJet, Hindustan Times and Revlon are some of the marquee brands he has contributed to. He has several awards at Cannes, One Show, Adfest, Spikes Asia, Luerzer’s Archive, Effies and Abby's to his name.
Speaking on the appointment, Raj Kamble, Founder and CCO, Famous Innovations commented, "I genuinely believe that the best agencies are built when creatives are in charge, but it's hard to find creative talent who can truly take the steering wheel and build an agency, not just ads. It was this entrepreneurial spirit that made us believe in Amit. We're excited about how he's going to take Delhi office to its next chapter and are all with him."
Shankar added, “Advertising as an industry is in its "Renaissance" era. The old practices will have to fade away for it to remain relevant. And it's the brave, new ideas which will further the industry's future. Raj's, and Famous's, motto "Work Beats Network" is the perfect expression of this bold spirit. I am excited to be a part of this thrilling journey to a world where ideas rule and brand love triumphs. “