HT Media has appointed Samudra Bhattacharya as CEO Print. He will report to HT Media MD and CEO Praveen Someshwar.
As the CEO for the print business, Bhattacharya will be responsible for the print business with coordination across all functions in the print business. He will lead transformation across the business and will work on product/geography innovation, while helping building new age capability.
The print marketing team will continue to report to Rajan Bhalla, group CMO for HT Media, who will have a dotted line reporting relationship with Bhattacharya for all print related activities.
HT Media is creating a business vertical for Mint which will be headed by Anuradha Sehgal, business head, Mint. Sehgal will report to Samudra, while also having a dotted line reporting to Rajan for all marketing initiatives for Mint.
Bhattacharya started his career with P&G in India. He later joined Asian Paints in the Middle East where he served in sales and marketing as well as general management roles for almost 7 years. He then joined PepsiCo India in 2006 and has worked across several assignments. In his last assignment, he was based at Manila, Philippines, with PepsiCo as the GM for the PepsiCo JV.