Kanika Nijhawan moves to Adidas as Brand Director

Adidas has roped in Kanika Nijhawan as its Brand Director. Prior to this Nijhawan was associated with Reebok for seven years. She has also worked with brands like Walmart, HT Media and Sony Entertainment Television.

The marketing professional has over 12 years experience of working in retail & media industry. She specialises in marketing strategy, digital & social strategy, PnL management, channel management and consumer behavior.