Lowe Lintas has announced the appointment of Anurag Prasad, chief strategy officer, as also the new head of the agency’s Gurgaon office. Anurag takes over from Naveen Gaur, who will be moving on to pursue new entrepreneurial opportunities after being there with the agency for 15 years.
Anurag Prasad has been with Lowe Lintas for over twenty years and has accumulated a wealth of knowledge over his two-and-a-half-decade career span, ensuring an output befitting the agency’s reputation and a work ethic that is hard to replicate. As one of the best brand strategists in the industry, he believes in small details defining the bigger picture and not losing sight of either. Anurag describes himself as roll-up-your-sleeves-and-dive-straight-in planner.
He has been the spearheading strategy for several marquee businesses, notably Maruti Suzuki, Google, Havells among others, for well over a decade. Across these partnerships, his ability to integrate deep consumer insights with brand imperatives has made a lasting impact on the business outcomes.