Neelima Burra moves on from Hewlett-Packard

HP’s country marketing director Neelima Burra has decided to move on from the company, sources confirm. She joined HP around two years ago and worked towards positioning the brands as an offering for millennials and building an emotional connect between a tech brand and its consumers.

With over 19 years of industry experience, Burra last worked with Cargill for three years as chief marketing officer, Cargill Global Edible Oil Solutions, India before being promoted to take up the role of chief marketing officer; business head - organised retail and olive oil, Cargill India in August 2016. She has also worked with Usha as marketing head, Whirlpool as general manager (marketing), Britannia as brand manager (Tiger Biscuits) and HLL Lifecare as product manager (condoms, contraceptive pills and sanitary napkins).

Currently based in Gurugram, Haryana she did her PGDM from Xavier Institute of Management, Bhubaneshwar.