Nivea India appoints Sreerangarajan Srinivasan as Production Center Director

NIVEA India has announced the appointment of Sreerangarajan Srinivasan as the new production center director for Beiersdorf Manufacturing India, effective 1st July 2025. With experience across manufacturing, planning, logistics, procurement, and digital transformation, Sreerangarajan has previously led key initiatives as head of logistics & customer service at NIVEA India. In his new role, he will lead end-to-end operations at the site, delivering business outcomes, driving digital transformation, strengthening safety and sustainability practices.

Located in Sanand, Gujarat, the state-of-the-art facility plays a pivotal role in Beiersdorf’s global supply network and is central to the company’s growth ambitions in India. The site recently marked a significant milestone, producing its 1 billionth unit within just seven years- a testament to its rapid scale-up and strategic importance. Since 2018, the factory has undergone multiple expansions, continuously enhancing its capacity and capabilities through advanced digitalization and automation. This remarkable growth has been driven by the passion and dedication of its people, whose efforts have directly and indirectly impacted millions of consumers across the country.

Geetika Mehta, managing director, NIVEA India, shared, “Sreerangarajan’s appointment comes at a pivotal time for our operations in India. His deep understanding of supply chain dynamics and passion for building high-performing teams will be instrumental in taking our manufacturing excellence to the next level. Additionally, the recent milestone of producing our 1 billionth unit at the Sanand facility is a proud moment for all of us - and a reflection of what our teams can achieve with the right leadership, vision, and commitment to excellence. What makes this truly special is that Sreerangarajan’s journey is a strong example of how we continue to grow and promote talent from within the organization - a value we deeply believe in at NIVEA.”

Commenting on his appointment, Sreerangarajan said, "This move is both a privilege and a responsibility- to lead a site that lies at the heart of our supply chain ambitions. The recent milestone of producing our 1 billionth unit makes this moment even more special and reinforces the team's dedication and the site's growing impact. I’m excited to work with our passionate teams to shape the next chapter of sustainable growth and meaningful impact for Beiersdorf in India.