Project Worldwide announces leadership appointments

Project Worldwide, an agency holding company has announced key leadership appointments in the India/South Asia region. The network has named Rasheed Sait as chief growth officer for India/South Asia, and Neha Lobo as the new managing director for GPJ India, an experiential marketing agency within Project Worldwide.

Rasheed Sait, with over two decades of experience leading GPJ India, will now take on the role of chief growth officer for the broader India/South Asia region for Project Worldwide.

In his new role, Rasheed will focus on driving growth for GPJ and other Project Worldwide entities planned for launch in India. He will also lead the region's expansion strategy (including M&A), collaborate with worldwide offices to onboard global client relationships, and grow the company’s Center of Excellence based in Bangalore. Rasheed will continue as an advisor to the regional leadership and will continue to serve on the board of GPJ India.

“Rasheed’s ability to build high performance teams, his entrepreneurial spirit, combined with a unique ability to straddle strategy with creativity, has been instrumental in GPJ India establishing itself as a trusted advisor to a number of our global and local clients. His deep knowledge of the India/South Asia market makes him the ideal candidate to bring our vision to life,” said Chris Meyer, CEO, Project Worldwide.

Taking the helm at GPJ India as its new managing director is Neha Lobo, she brings over 25 years of experience in brand, client relationships, and business development.

Prior to joining GPJ India, Neha held various leadership positions at IBM, including building a digital marketing demand centre for the APAC region and serving as APAC Geo Leader for sales development for IBM Technologies. 

In her new role, Lobo will be responsible for leading the GPJ India team, expanding client relationships, spearheading the agency's strategic growth, fostering innovation.

“We are thrilled to welcome Neha Lobo to the GPJ India family,” said Fiona Bruder, CEO, George P. Johnson. “Her transformational leadership, deep industry knowledge, and passion for creating engaging experiences make her the ideal person to lead GPJ India into its next phase of growth. We are confident that under her guidance, GPJ India will continue to push the boundaries of experiential marketing and deliver exceptional value to our clients.”