Pulkit Tiwari joins Wooden Street as Chief Growth & Marketing Officer

Wooden Street announced the appointment of Pulkit Tiwari as its chief growth and marketing officer. Tiwari will oversee marketing, growth, and brand strategy, working closely with the founder office and leadership team across retail, tech, and operations.

Tiwari brings over a decade of rich experience across organisations like Wipro, Amazon, and Ericsson, with deep expertise in e-commerce and building digital-first brands. Over the years, he has worked at the intersection of performance marketing, monetisation, and customer experience—leading cross-functional teams and delivering high-impact programs across both scale-ups and large enterprises.

“At this point in my journey, I’m drawn to problems that are equal parts business and human,” said Pulkit Tiwari. “Wooden Street has built something meaningful in a complex space—balancing design, service, and access. The opportunity now is to shape how customers experience the brand in more thoughtful, consistent, and differentiated ways as we scale.”

Tiwari’s charter will include strengthening Wooden Street’s brand identity, simplifying the customer funnel, driving performance across e-commerce, and creating long-term storytelling and growth engines that tie together the company’s omnichannel DNA.

“Pulkit brings a rare mix of structure, warmth, and sharp customer understanding,” said Lokendra Ranawat, CEO and co-founder at Wooden Street. “He listens deeply, moves quickly, and raises the bar without making it feel heavy. I’m excited for what we’ll build together—not just in terms of topline growth, but in how people experience Wooden Street at every touchpoint.”