Rajat Makkar joins Publive as Business Head

Publive, the AI-powered Digital Experience Platform (DXP) transforming digital content operations, announced the appointment of Rajat Makkar as business head, effective immediately. 

Makkar brings over 18 years of experience spanning broadcast, digital, and branded content ecosystems. He has played a pivotal role in building monetisation models, scaling regional markets, and driving revenue strategy across India’s dynamic media landscape. His prior leadership stints include organisations such as Goldmines Telefilms, Enter10, Pocket Aces, Sony Pictures Networks, Radio Mirchi, and HISTORY TV18, where he launched and monetised properties across formats and platforms.

In his new role at Publive, Makkar will lead revenue strategy and business expansion, focusing on unlocking new monetisation opportunities for clients and scaling the company’s advertising sales vertical.

Manavdeep Singh, founder and CEO of Publive, commented, "We’re excited to have Rajat join our leadership team. His strategic thinking, deep industry experience, and sharp commercial acumen come at a crucial time as we scale our offerings for publishers and brands alike. Rajat will play a key role in driving innovation and monetisation across our platform." 

Rajat Makkar, Business Head, Publive, added,   "The opportunity to build value at the intersection of content, technology, and monetisation is what excites me most about joining Publive. The platform’s vision and momentum are unmatched in the market, and I’m thrilled to be part of this journey as we shape the future of digital publishing together."