S4 Capital's Monks India appoints Sandipan Bhattacharyya as India Head- Creative

Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, has appointed Sandipan Bhattacharyya as its India head - creative.

Bhattacharyya joins the agency to lead its creative direction, managing an integrated team working with Indian and global brands. His appointment supports Monks India’s focus on combining data, technology, and creative strategy.

Sandipan Bhattacharyya says, “Monks is redefining the agency model for a new era - where creativity, data and technology come together seamlessly. That convergence is where the most exciting ideas are being born. While most agency networks are reacting to the future of creative tech, Monks has built its business around it. I’m thrilled to be part of a team that’s genuinely future-facing. This is a space where we can stretch creative ambition while solving for real brand and business impact,”

Widely regarded as one of the most awarded and respected creative leaders in Asia, Bhattacharyya has steered some of India’s most iconic work over a two-decade career spanning Saatchi & Saatchi, BBDO, and most recently Grey South Asia, where he served as chief creative officer. His body of work has earned over 120 international and national recognitions, including Cannes Lions, D&AD Pencils, One Show, Clio, Spikes Grand Prix and APAC Effies.

At Monks India, Bhattacharyya will lead the creative output across the agency’s country portfolio, which includes Amazon, Tata Tea, Bajaj and a growing set of progressive Indian and global brands. His remit includes scaling the team, deepening integration between tech and creative, and building a culture of experimentation, excellence and craft.

“Sandipan joining us is a game-changing moment,” said Ketan Desai, managing director, India, who came on board earlier this year. “He brings not just pedigree, but a future-facing mindset. He understands that creativity today must be adaptive, intelligent and deeply connected to business outcomes. Together, we’re building a new creative model that doesn’t separate storytelling from systems thinking.”

John Paite will take on the role of creative head – tech and innovation, continuing to lead the company’s tech and innovation work. With Paite focusing on technology and Bhattacharyya on creative direction, Monks India aims to offer a more integrated approach to clients.

"We are thrilled to welcome Sandipan to the Monks family. His exceptional experience and strategic insight will drive a new era of creative thought leadership across the agency. Together with Ketan and John, Sandipan will play a pivotal role in scaling Monks India to new heights, pushing boundaries, and setting new standards of innovation and excellence." said Kenny Griffiths, executive vice president, Monks APAC.