Sahil Siddiqui joins Social Panga as Executive Vice President – Creative Strategy & Growth

Sahil Siddiqui has joined Social Panga as executive vice president – creative strategy & growth. Prior to joining Social Panga, he served as global creative head at Pepper Content, where he was responsible for steering the company’s content innovation efforts and aligning creativity with business impact.

Before Pepper Content, Siddiqui held leadership roles at Dentsu Creative as group executive creative director, and spent nearly 12 years at WATConsult in various strategic positions, including vice president – creative strategy. His work has spanned across diverse sectors, driving brand narratives, mentoring talent, and contributing to business growth through insight-led campaigns.