An alumnus of the Indian Institute of Mass Communication (IIMC) New Delhi, Sambit has spent over two decades in advertising & design across agencies such as Lintas, DDB-Mudra, Leo Burnett and Elephant Design.
In his previous role as national creative director at JWT Delhi, he was responsible for the total creative output across verticals for JWT’s largest office in S.Asia.
Given his diverse experience, Sambit has helped build brands like Airtel, Apollo Tyres, Coca Cola, Hero Motors, Adidas, Bata, Wrigley’s, Carrier-Midea, Reckitt-Benckiser (Dettol, Mortein, Harpic), Patanjali, McVities, Nestle, HP, BBC World, Chevrolet, Hitachi, Tanishq and many more.
He is also a visiting faculty in MDI, Gurgaon and IIMC, Delhi and takes classes specializing in creativity and brand communication.
Speaking on Sambit joining McCann, Ashish Chakravarty – executive director and head of creative, India said “Sambit is a fantastic new addition to our creative firepower in the South. He is among those rare talents, who wield traditional, and new media with equal flair. And his very self-assured leadership style inspires great confidence in clients, as well as creative teams.
Insanely well read, much awarded, and crazy fun to party with, I am confident that with Sambit at its creative helm, we will be hearing a lot more crackle from our South operations”.
Dileep Ashoka – head South India Operations said “We are very happy to have Sambit join us in Bangalore. His creative leadership will add further impetus to a strong and well-oiled machine that we already have in the South. He brings with him the right mix of qualities that will work as a multiplier force to the talent and hunger we already have. We all look forward to our future together”.
Prasoon Joshi, chairman McCann Asia Pacific and CEO & CCO McCann Worldgroup India added “I am delighted to welcome Sambit Mohanty back to the McCann family.
Sambit has a keen and an even more experienced eye now for craft and a desire to constantly reinvent himself. Moreover his understanding of strategy and brands will add another dimension to the valued client partnerships in our South operations”
Sambit said “Today, if there’s any one agency that’s firing on all cylinders, it’s McCann. And with a creative stalwart like Prasoon at the helm, it’s bound to reach even greater heights. So the opportunity of working with him and partnering a highly talented and passionate team, was too good to pass up. South is a rapidly growing market with some truly exciting brands and I’m thrilled to be part of this voyage”