Sangeetha Aiyer has stepped down from her role as head - Marketing, Digital Business at Network18 Media & Investments. As part of her recent elevation, she was responsible for the marketing and brand initiatives of Network 18 Digital Platforms which include FirstPost, MoneyControl, CNBCTV18.com News18 English and News18 Vernacular.
In her previous role with Network18, as the Head, Marketing and Digital, A+E Networks, TV18 (the JV between A+E Networks and TV18), she has played a significant role in spearheading the growth strategy for the JV, specifically the brand History TV18 and FYI TV18. As a one of the key founding members of the JV, she has been instrumental in leading the launch strategy of History TV18 and FYI TV18 to formulating the bespoke production initiatives and marketing tentloples such as The Greatest Indian and Bollywood@100.
With a career spanning over 19 years, Aiyer has experience across industries including radio, retail and advertising and has worked with organizations like Times Network, Reliance Media Network, Star Network and Arvind Brands among others.